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Human Factors of a Global Society
book

Human Factors of a Global Society

by Tadeusz Marek, Waldemar Karwowski, Marek Frankowicz, Jussi Kantola, Pavel Zgaga
June 2014
Beginner to intermediate content levelBeginner to intermediate
1177 pages
50h 23m
English
CRC Press
Content preview from Human Factors of a Global Society
354 Human Factors of a Global Society
ignored or accepted without evaluation in the case of low-involvement products (Boriboon et al. 2010;
Chen and Wang 2010; Tsiotsou et al. 2010). Thus, fast-moving goods (e.g., food, household products)
can be classied as low-involvement products, and durable goods (e.g., cars, electronic appliances, and
services) are high-involvement products.
Advertisements for high-involvement products as compared to ads for low-involvement products
are processed more actively, demand a greater cognitive effort, and focus consumers’ attention on
brand claims (Celsi and Olson 1988; Warrington and Shim 2000). This is a consequence of Cacioppo
and Petty’s Elaboration Likelihood Model (1984), according to which a greater ...
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Publisher Resources

ISBN: 9781466572867