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Human Factors of a Global Society
book

Human Factors of a Global Society

by Tadeusz Marek, Waldemar Karwowski, Marek Frankowicz, Jussi Kantola, Pavel Zgaga
June 2014
Beginner to intermediate content levelBeginner to intermediate
1177 pages
50h 23m
English
CRC Press
Content preview from Human Factors of a Global Society
367
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Brand Depreciation in Indirect
Comparative Advertising
The Legal Approach and
Psychological Empirical
Research on Image Shaping
and Brand Positioning on the
Polish Advertisement Market
Agnieszka Woźnica-Kowalewska
INTRODUCTION
In today’s reality, we are accompanied by advertisements at all times. Advertising communication
reaches us in huge quantities. Among them, there are various types of comparative advertisements,
which directly or indirectly compare two or more products or services and which state or imply that
the advertised product remains in a relationship with a comparable one irrespective of whether the
competitor is mentioned b
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Publisher Resources

ISBN: 9781466572867