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Human Factors of a Global Society
book

Human Factors of a Global Society

by Tadeusz Marek, Waldemar Karwowski, Marek Frankowicz, Jussi Kantola, Pavel Zgaga
June 2014
Beginner to intermediate content levelBeginner to intermediate
1177 pages
50h 23m
English
CRC Press
Content preview from Human Factors of a Global Society
379
34
The Effects of Learned
Helplessness and Message
Framing on the Processing of
Verbal and Visual Information
in Advertisement
Magdalena Gasiorowska
The aim of the presented research is to show relationships between learned helplessness and
information processing. Helplessness is associated with depression (Seligman 1975; Sedek etal.
2010), passivity, lack of initiative, a pessimistic style of thinking, loss of intrinsic motivation,
anddeteriorationof functioning. In several studies the causes and consequences of learned help-
lessness, especially negative ones, have been explored. It has been shown that as a result of an expe-
rience wi
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Publisher Resources

ISBN: 9781466572867