Chapter 4

Creating a Talent Strategy Aligned with Business Strategy

IN THIS CHAPTER

Bullet Defining your employer brand, starting with core values

Bullet Grasping the basics of workforce planning

Bullet Being cognizant of worker classifications

Bullet Leveraging a contingent workforce

Because the people within your business are your business, ensuring the right people is a must for business success. That’s where a talent strategy comes in. Simply put, a talent strategy ensures that you get and keep good talent. This chapter addresses the foundational aspects of your talent strategy, and because getting and keeping the right talent isn’t one-size-fits-all across organizations, always consider what is most helpful for your organization, given your organizational goals and vision.

Talent processes have changed dramatically with advances in technology and people’s evolving relationship with work. For example, gone are the days in which organizations posted open positions and received hundreds of qualified applicants. Acquiring talent is a marketing and sales process that starts with your employee value proposition ...

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