Chapter 13
Creating a Meaningful Employee Experience
IN THIS CHAPTER
Connecting the dots between employee work and the impact
Allowing for flexibility in how team members get the job done
Highlighting corporate social responsibility
Using team-building exercises to promote meaning and purpose
Using employee surveys to gauge the mood of the organization
Checking out more ways to drive purpose and meaning
You may heard the saying, “happy employees make happy customers.” The research is clear: The employee experience impacts the customer experience. According to 2022 research from Forbes and Salesforce, companies that deliver great employee and customer experiences are growing almost twice as fast as companies that stumble in both areas. Of the executives surveyed, 70 percent agreed that a better employee experience leads directly to a better customer experience. Because of this, companies ...
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