2
External Business Realities
To what extent do the HR professionals in my department understand how external realities of technology, economics, and demographics in the global context affect our industry and business?
HR PROFESSIONALS and their stakeholders have too frequently operated in separate worlds. However, to create value, you have to know what value is—and value is defined more by the receiver than the giver. That means HR professionals must learn to help their stakeholders address the issues that matter most to them. They must, therefore, understand the fundamental external business realities that shape industries and companies. The realities that influence business may be grouped under three headings:
• Technology
• Economic and ...
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