CHAPTER 3

Harnessing the Potential of Gamification in Humanistic Management Teaching: Games for Change

Jennifer S.A. Leigh, Erica Steckler, and Whitney Ennis

In this chapter we argue that social gaming is a critical tool in the contemporary management education repertoire. Playing serious games amplifies students’ awareness of, insight about, and engagement with a range of topics and societal challenges that require more than conventional ­business acumen to address and resolve. We share our experience of achieving humanistic learning objectives in a social entrepreneurship course through serious video game play and reflection.

We begin the chapter with establishing the connection among social entrepreneurship, humanistic management, and social ...

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