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Hungry Start-up Strategy by Peter S. Cohan

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CHAPTER 4Building the TeamWhom Do You Invite to the Table?

FOR A HUNGRY START-UP’S FOUNDERS the most pressing daily trade-off is between sleeping and getting stuff done. And if that start-up is bootstrapping itself, odds are good that they’re burning through their own cash.

This means that unless those founders are spending their almost continuous awake-time getting the right stuff done, then their venture will never reach the point where it can raise the capital needed to hire help so the founders can get a bit more sleep.

Simply put, the people sitting around the start-up’s table must produce more than they consume; otherwise the start-up will perish. This means that an entrepreneur has an insatiable hunger to invite only the right people to ...

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