Chapter

2

The Dark Side of Hustle

Richard was like any struggling musician who’d worked his craft and tasted some success—but was struggling to make it work. At some point, the youthful exuberance of chasing one’s creative dream fades when sleeping in random people’s basements and scrounging loose cash loses its wonder.

It was time to move on.

He’d decided it was time to get serious by going home to Connecticut to teach philosophy at a community college.1 Upon releasing his last album, an eclectic mash-up of electronic beats set to African music from the 1950s—he couldn’t have been further from what was hot on radio—the likes of Britney Spears, Sugar Ray, and TLC.

Richard half-heartedly played a record release show in the basement of a Manhattan ...

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