Chapter
8
Relentless Action & Celebration
Richard Branson’s drive and creative action taking have thrust him to mythical status ever since he started Virgin Air on a whim. As the lore goes, with a backdrop of pissed-off passengers who’d also been bumped on a flight from Puerto Rico to the Virgin Islands, he dialed up Boeing and started selling tickets.
And the rest is history.1
Branson’s rebellious nature and exponential success have turned him from mere mortal to entrepreneurial legend. However, for his crowd of fans, admirers, and coconspirators—that’s not what makes him most special. What they value is his ability to match his relentless action with fun, play, and celebration.
Due to what we explored in Part I about the hustler’s dilemma, ...
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