Chapter 1

Application and techniques of opinion mining

Neha Gupta and Rashmi Agrawal,    Faculty of Computer Applications, Manav Rachna International Institute of Research & Studies, Faridabad, India

Abstract

The study and analysis of human behavior using a computer modeling approach is known as opinion mining or sentiment analysis. Data mining, Web extraction, text mining, etc. are the key areas of opinion mining. Social media platforms are gaining popularity and are becoming essential components of most people’s lives. Various social networking websites, like Facebook, Twitter, and WhatsApp, are generating a huge amount of data and the mining of these data helps in discovering hidden and useful information with high potential. The calculation ...

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