You keep using that word. I do not think it means what you think it means.
—The Princess Bride (1987)
Strategy is not like love. It isn't ethereal, subjective, or hard to define.
It is concrete, specific, and was defined in approximately the same way for centuries across virtually all cultures. Then, somehow, it got fuzzy. And now, far too often, it has come to mean a whole host of things that aren't strategy.
I have no idea how this happened. But this matters a lot.
Generally, it matters because definitions matter. In constructing buildings, crossbeams are crossbeams and aren't floorboards or drywall. In performing surgery, scalpels are scalpels and aren't sponges or forceps.
Specifically, it matters because Howell and I depend on it ...