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I Hear You
book

I Hear You

by Donny Ebenstein
December 2013
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 8m
English
AMACOM
Content preview from I Hear You

CHAPTER 9

What Comes Next

MAKING CHANGE HAPPEN AND IDENTIFYING DEAD ENDS

AB Fashions was a four-year-old startup company founded by Alice and Barney. The idea for the online clothing firm came from Alice, who brought with her several years of fashion design experience. She met Barney while they both were working for an established clothing company, where Barney led a production team. Both partners were excited to start their own business, and their respective skills and experience in design and production were highly complementary. They decided to leave the firm where they worked and launch AB Fashions as fifty/fifty partners.

Things started out fine. They both worked hard, and the company slowly but surely built up a base of customers. But ...

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Publisher Resources

ISBN: 9780814432198