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iAd Production by Ben Collier

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Describing the anatomy of an iAd

An iAd consists of four key parts, which are as follows:

  1. A banner ad.
  2. Transition from the banner to the main advert.
  3. A splash page.
  4. The core ad unit.

Understanding the banner's role

The banner is the first impression of your advert; it's vital that it inspires the user to tap on it and explore all the other great content you've got waiting in your iAd. Banners are identifiable by their small logo in the bottom-right of the banner, as shown in the following screenshot:

Understanding the banner's role

The iAd logo increases the chance of the user tapping on your advert, as they know they'll be delivered a rich immersive ad without losing the place of ...

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