Let's take a look at some of the main parts of iAd Producer that you'll be using regularly, to familiarize yourself with the interface.
When you first open iAd Producer, you'll be able to start a new iPhone or iPad project from the project selector, as shown in the following screenshot. As the screen size and experience is so different between the two devices, we have to design and build ads specifically for each one:
From the launch screen, you can also open existing projects you've been working on.
Once you have chosen to create either an iPad or iPhone iAd, a placeholder ad is created for you, ...