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iAd Production by Ben Collier

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Chapter 9. Managing a Successful iAd Campaign

You're able to make an awesome iAd that will amaze your audience on iPhone and iPad. Now you'll need to know how to manage a successful campaign that reaches your target demographic, comes within budget, and has a quantifiable way of measuring success.

In this chapter, we'll look at the skills you'll need to ensure that you get the most out of your iAd campaign, such as the following:

  • Targeting your ad at specific audiences
  • Understanding pricing models and costs
  • Reporting and analytics on a user's interactions within your ad
  • Taking your ad live and the final pre-submission checks

Finding your audience

With iAd we're able to run campaigns that require the user, or the context your ad appears in, to meet a ...

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