Customer-centric revenue management in Cloud Computing—insights into integration of information systems and successful growth in customer equity
Technische Universität Dresden, Dresden, Germany
ABSTRACT: Providers of Cloud services aim not only for a revenue maximizing allocation of their limited and inflexible capacity resources but also for the establishment of long-term business relations with their clients. Confronted with these partly diametric objectives of Revenue vs. Customer Relationship Management, the paper introduces a framework to holisticly integrate the information systems that are assigned to often separate departments and have to comply with increased requirements on information processing ...
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