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IBM® Cognos® Business Intelligence 10: The Official Guide by Gerard Ruppert, Dan Volitich

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2
CHAPTER
Monitoring Performance Using Dashboards and Scorecards
As businesses continue to look for ways to improve performance and manage the most critical aspects of their business, they look to business analytics to present a standardized view of both “good” and “bad” news. They are looking for visibility into information that will help them see the key performance indicators (KPIs) clearly, understand what is happening, understand why it is happening, and plan a course of action. They seek answers to questions such as “Are we performing better or worse than our targeted sales forecast?” and “Where are we leading/lagging?”
For businesses that have identified KPIs, and the individuals responsible for managing them, dashboards and scorecards ...

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