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IBM Cognos Insight by Sanjeev Datta

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Chapter 4. Strategic Decision Making Using IBM Cognos Insight

The previous chapter demonstrated various features and functionalities of IBM Cognos Insight, describing in detail how and when to use some of them. In this chapter, we shall utilize our new knowledge of Cognos Insight for building workspaces, using its features to analyze data and make decisions. Let us begin this chapter with a scenario where a company is looking to outsource its marketing, sales, and future revenue generation capabilities to a fictitious company called PointScore . PointScore has established itself as a research firm that helps its clients in making decisions, based on the actual research data and plugging in predictive intelligence to build case studies to justify ...

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