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IBM Cognos Insight by Sanjeev Datta

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Global market conditions

With product, customer, and advertising costs defined and analyzed, PointScore researches Global Market trends to streamline strategic sales and marketing opportunities. This approach will provide the confidence and focus on markets where higher chances of sales with the launch of a new product exist. This high risk phase needs analysis, which will be performed using Cognos Insight to determine a priority of investments based on the analysis feedback and provide insight to maximize high returns in the first few weeks since the launch date.

The two measures used in this analysis are Consumer Price Index (CPI), which measures the consumer confidence and the Retail Sales, which is used to analyze revenue from sales. Both of ...

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