To begin a book about Lotus® Connections, a suite of applications that are generically called “social software,” it seems only appropriate to start by looking at what we mean by the term and what this type of application provides to organizations. While examining the business aspects of social networking, we will describe some of the fundamental capabilities that need to be available within any software or service and explain how this results in value to the organization and to the individual.
This chapter focuses on the following questions:
• What is social networking?
• Why is it important to organizations?
• Who is involved?
• What are the cultural implications of using social software?
• What are barriers ...