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IBM SPSS Modeler Cookbook by Scott Mutchler, Tom Khabaza, Meta S. Brown, Dean Abbott, Keith McCormick

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Appendix A. Business Understanding

This chapter consists of four essays on the critical first phase of CRISP-DM:

  • Defining business objectives by Tom Khabaza
  • Assessing the situation by Meta Brown
  • Translating your business objective into a data mining objective by Dean Abbott
  • Producing a project plan ensuring a realistic timeline by Keith McCormick

Introduction

This is a special chapter because it does not consist of recipes but four essays through which it addresses the subtasks within the opening phase of any data mining project—the business understanding phase:

"Understanding the project objectives and requirements from a business perspective, then converting this knowledge into a data mining problem definition".

Business understanding is about problem ...

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