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IBM SPSS Modeler Cookbook by Scott Mutchler, Tom Khabaza, Meta S. Brown, Dean Abbott, Keith McCormick

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Evaluating the use of sampling for speed

Modern data mining practice is somewhat different from the ideal. Data miners certainly do develop valuable models that are used in the business and many have massive resources of data to mine, even more data than might have been foreseen a generation ago. But not all data miners meet the profile of a business user, someone whose primary work responsibility is not data analysis and who is not trained in, or concerned with, statistical methods. Nor does the modern data miner shy away from sampling.

In practice, it has been difficult to make discoveries and build models quickly when working with massive quantities of data. Although data mining tools may be designed to streamline the process, it still takes ...

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