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IBM SPSS Modeler Cookbook by Scott Mutchler, Tom Khabaza, Meta S. Brown, Dean Abbott, Keith McCormick

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Data mining is a business process

Data mining by discovery and interpretation of patterns in data is:

  • The use of business knowledge
  • To create new knowledge
  • In natural or artificial form

The most important thing for you to know about data mining is that it is a way of using business knowledge.

The process of data mining uses business knowledge to create new knowledge, and this new knowledge may be in one of the two forms. The first form of new knowledge that data mining can create is "natural knowledge", that is, knowledge sometimes referred to as insight. The second form of new knowledge that data mining can create is "artificial knowledge", that is, knowledge in the form of a computer program, sometimes called a predictive model. It is widely recognized ...

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