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Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns

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ABOUT THE AUTHOR

GREGORY BERNS IS THE DISTINGUISHED Chair of Neuroeconomics at Emory University, where he directs the Center for the Biological Study of Collective Action. He is a professor in the departments of psychiatry and economics and in the Goizueta Business School. He is a founding member of the Society for Neuroeconomics. For the past fifteen years, he has used brain imaging technologies to study the neurobiology of human motivation and decision making, especially the effects of novelty and peer pressure. His work has been published in prestigious journals like Science and Neuron, and he is the author of Satisfaction, a book about the neurobiology of happiness. Professor Berns appears frequently in the media, including the Wall Street ...

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