2.YOU HELP CREATE AN ENVIRONMENT THAT’S FUN
If you are to make people think better of themselves, the environment must be friendly instead of hostile, open instead of closed, supportive instead of discouraging, relaxed instead of rigid, inclusive instead of divisive — all the things that all the books on leadership and empowerment espouse.
But it must be more than that.
If you want ideas to flourish, it must be fun.
“Make it fun to work at your agency,” wrote David Ogilvy. “When people aren’t having any fun, they seldom produce good advertising. Kill grimness with laughter. Encourage exuberance.”
Mr. Ogilvy did not have to limit his remarks ...
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