Book description
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.
Africa’s tremendous diversity--and how it affects your business strategies and operations.
While recognizing that markets across Africa have much in common, we cannot gloss over their differences. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans’ sense of national identity at their peril.
Table of contents
Product information
- Title: Identity, Diversity, and Africa’s Markets
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780132476362
You might also like
book
Workplace Wellness that Works: 10 Steps to Infuse Well-Being and Vitality into Any Organization
A smarter framework for designing more effective workplace wellness programs Workplace Wellness That Works provides a …
book
Public Administration in Post-Communist Countries
Although it has been more than 20 years since Communism crumbled in Central and Eastern Europe …
video
Sketch Out Your Hypothesis
This business model canvas lets you look at all nine building blocks of your company on …
video
Reverse Innovation: Create Far From Home, Win Everywhere
Old thinking: Take existing products created for rich customers in developed markets and scale them down …