Chapter 1. Strategic Imperatives

All these modules are designed to provide a firm grounding in the application of technology to business. When used in combination with classroom study and exercises, this text will give you the tools you need to build a successful business armed with the appropriate information technology to compete effectively in the global business environment of the twenty-first century.

It begins with a review of the forces shaping business in markets today.

Global Trends and Strategic Imperatives

As noted in the previous section, the way business is conducted has fundamentally changed in the past decade. Empowered by the Internet, IT is now an essential part of business and society.

For example, although cooking and serving fast ...

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