Chapter 7. Business Case


Up to this point, you have learned the individual components that make up the planning process. You know what value Internet-enabling the business brings, what a networked virtual organization (NVO) is, how to determine where your company is today, and how to determine where you want to take the firm in the near and long term. You have discovered a variety of tools, methods, and metrics to assess firm readiness from an internal as well as external perspective. This section explores what a business case is, discusses why it is important to create a business case for your information technology (IT) initiatives, and briefly reviews the main components of a business case. Upon completion of this module, you will ...

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