PART THREE: NOW WHAT? HOW TO RESEARCH, BRAINSTORM AND MOVE FORWARD

‘Knowledge is power.’

SIR FRANCIS BACON, English author, courtier & philosopher

If you’ve ever read this style of book before, you may well have seen the author exhorting you to go through each stage one at a time and to follow the process from beginning to end. Over the years, we have both read countless of these books for our own development, research and interest. We have done what the majority of people do, flick through the book and think, I’ll get back to doing the exercises when I get a moment. It was only when we started putting this book together that we suddenly understood the pleas of those other authors. We know, through years of practice, that this methodology can ...

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