16Good as Gold
Omar Jabara and I first met in our early days on a U.S. Senate campaign in the late ‘90s and have been good friends ever since. For nearly 15 years he served as the head of corporate communications for the largest producer of gold in the world. Every time I talk to Omar, I’m reminded that there is probably no better example of how the art of story creates value — real monetary value — than gold.
We were sitting by the Eagle River on a summer afternoon when I asked Omar, What is so fascinating about gold? How has it held value for so many cultures for so long?
He explained that gold represents archetypal values going back to the Sumerians and no doubt beyond. “It’s shiny and lustrous. Gold is somewhat rare. It’s analogous to the ...
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