20Rocking the Vote
Music has long been a powerful tool to influence behavior and give voice to emotions and belief systems. Songs can capture a time and place. A rhythm can capture a romance. Music is a language all of its own. Like the aroma from a kitchen or the pheromones from a silkworm. Think Bob Dylan. Bruce Springsteen. Bob Marley.
Rock the Vote was an organization funded by MTV and the Recording Industry Association of America (RIAA) to get young people involved in the political process. It used musicians and celebrities to encourage young people to vote. Based in Santa Monica, California, it was hip and very successful in mobilizing the youth vote, I served as the national field director of Rock the Vote in the ‘90s. The job combined ...
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