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Imaginarium, 1st Edition by Claire Rosen

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DEVELOPMENT OF AN ARTIST | Psyche

TRANSFORMATIONAL BRANDING

A few years ago, I began consulting with Brand Strategist and Creative Director Beth Taubner of Mercurylab. Beth has developed a proprietary approach to helping individuals, artists, and companies formulate more conscious ways of thinking about their work and bringing it to market, using a combination of psychological and analytical processes. Her work is rooted in brand methodology, business strategy, Jungian astrology, psychology, interviews, analysis, motivational and focusing exercises, creative direction, design, and marketing strategy.

When Beth and I began working together in 2013, I was already involved in my personal artistic journey, but I needed to push further to become a ...

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