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iMoney: Profitable ETF Strategies for Every Investor by Tom Lydon, John F. Wasik

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Chapter . Introduction: A New Investment Strategy

 

I always said that no one will look out for your money better than you. Nobody cares as much as I do.

 
 --Kentucky investor Donn Soderquist

In the late 1960s, Tom’s dad was a stockbroker in Boston and he recalls fondly that his office was on one of the top floors of the Prudential Building, which at the time was the tallest building in the city. When he took me to the office, I was impressed with not just all the machines, ticker tape, and phones, but also the fact that my dad’s company literally towered above all of the other companies in the Boston area.

Seeing that sparked an interest in what my dad actually did. He explained that he helped people manage their money, and he taught me a little ...

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