Chapter 11Communicate Value
The single biggest problem in communication is the illusion that it has taken place.
—GEORGE BERNARD SHAW
Every government and nonprofit organization that embraces a high-performance measurement culture adopts established measures to collect and evaluate quality information. When this information is communicated, it leads directly to greater impact and excellence. The measures themselves are not responsible for success. Rather, success is driven by a social sector leader’s ability to accurately gather, interpret, and convey information, applying it across the organization, and drawing from it to tell the organization’s story in a compelling manner.
Collecting information on important outcomes measures can catapult ...
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