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Impact: Great Leadership Changes Everything by Mark Albers, Tim Irwin

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CHAPTER 2

THREE FACES OF A LEADER

“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”1

—U.S. GENERAL NORMAN SCHWARZKOPF, WHO COMMANDED OPERATION DESERT STORM

In my work as an organizational psychologist, I have traveled to more than twenty countries outside the United States to work with leaders and their teams. I always make an effort to bring my wife, Anne, and our sons a souvenir from the countries I visit. Just before I left for Uruguay to work with a group, a glitzy retail store’s catalogue arrived in the mail. On the front cover was a rugged-looking guy wearing a beautiful ...

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