Impact Measurement and Outcomes Evaluation Using Salesforce for Nonprofits: A Guide to Data-Driven Frameworks

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

D. MacDonaldImpact Measurement and Outcomes Evaluation Using Salesforce for Nonprofitshttps://doi.org/10.1007/978-1-4842-9708-7_2

2. Introduction to Impact Measurement and Outcome Evaluation

Dustin MacDonald¹  

(1)

Sigourney, IA, USA

 

Before we can dive too deep into the practice of impact measurement and outcome evaluation, we need to understand what these things are. We’ll start with a review of common definitions, like impact, measurement, outcomes, and evaluation. After that, we’ll go into the specifics of each framework that we will be using through the rest of the book with examples. Even if you are someone who has used these frameworks before, it will ...