CHAPTER 5

Clarify Purpose and Principles

A purpose is not an objective, it’s not a mission statement—a purpose is an unambiguous expression of that which people jointly wish to become. And a principle is not a platitude—it is a fundamental belief about how you intend to conduct yourself in pursuit of that purpose. . . .To the degree that you hold purpose and principles in common, you can dispense with command and control.

—DEE HOCK, INTERVIEW, EnlightenNext

The first step when cultivating an impact network is clarifying if and why it should exist. Sometimes the need will be quite obvious, particularly for those who have been working in their field for years. Other times it may call for some investigation. In either case, it takes a special person ...

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