Impact of P2P and Free Distribution on Book Sales
Mark Paglietti
Robert Romano
Copyright © 2009 Brian O'Leary
O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com/ ). For more information, contact our corporate/institutional sales department: 800-998-9938 or corporate@oreilly.com.
Abstract
<p>Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers' control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. This research report is part of an ongoing effort by O'Reilly Media Inc. and Random House to test assumptions about free distribution, P2P availability and their potential impact on book sales.</p>
Challenging Notions of “Free”
Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Almost every publisher has distributed ...
Get Impact of P2P and Free Distribution on Book Sales now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
