The CI feedback loop is one of the major selling points of CI->CD. The basic idea is that the user base and stakeholders can get CD feedback loop almost instantaneous feedback on the quality of committed code. This would allow the developers to address automation-identified issues quickly and will help improve the quality of the overall system. The basic feedback loop would look something like what is shown in the following:
As you can see, the notification loop provides the stakeholders with a notification (e-mail, IM, Slack, Hipchat, and so on) at every stage in the pipeline.