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Implementing E-Learning by Lance Dublin, Jay Cross

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References

ASTD and the MASIE Center. (2001, June). “E-Learning: ‘If We Build It, Will They Come?’” http://www.astd.org/virtual_community/research/pdf/844-16110pdf.pdf.

Aaker, J. (1995). “Conceptualizing and Measuring Brand Personality: A Brand Personality Scale.” In Aaker, D.A. (1996). Building Strong Brands. New York: Simon and Schuster.

Berry, L. L. (1999). Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success. New York: The Free Press.

Bridges, W. (1991). Managing Transitions: Making the Most of Change. Reading, MA: Addison-Wesley Publishing Company.

Clemente, M. L. (1992). The Marketing Glossary. New York: AMACOM Books.

Conner, D. R. (1993). Managing at the Speed of Change. New York: Villard Books.

Cross, J., ...

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