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Implementing E-Learning by Lance Dublin, Jay Cross

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“If You Build It . . .”

In the movie Field of Dreams, a voice in a cornfield tells the Kevin Costner character, “If you build it, he will come.”* He takes this to mean that if he creates a baseball diamond on his farm, the ghosts of Shoeless Joe Jackson and seven other Chicago White Sox players banned from the game for throwing the 1919 World Series will show up to play.

The Cold, Hard Truth

Let’s follow a group of new hires who are taking an e-learning course to be customer service representatives. What outcomes might you expect?

  • 30 percent don’t even register or begin “compulsory” e-learning (ASTD and the MASIE Center, 2001).

  • 20 percent experience technical difficulty (computer virus, poor connectivity, “blue screen of death,” no headset, ...

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