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Implementing E-Learning by Lance Dublin, Jay Cross

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Culture Always Wins

On the positive side, you are not beginning with a cultural “blank slate.” Your organization has a well-defined culture already. Its attributes stare you in the face each and every day. For example, it is difficult to imagine a longtime employee of Southwest Airlines, Oracle, WalMart, or Club Med easily changing cultures. The shared patterns and attitudes—often unspoken—that permeate these organizations belong solely to these organizations.

Assessing Your Organization’s Culture

Your organization has its own culture, and it is important to use this culture to your advantage. If the structure of your e-learning does not fit the corporate culture, it will probably fail. One way to get a handle on your corporation’s culture ...

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