Using worksheet 5-1 as a guide, summarize your market research findings in two to five pages.
|Assemble your market research findings, using this checklist to ensure that you haven’t overlooked anything.|
|Market Research Topics|
|□ Your consumers, the learners (attach your target consumer descriptions)
□ Consumer behavior (what it takes to win their loyalty)
□ Competitors for consumers’ attention
□ Sponsors and what they are looking for
□ Your brand image
□ Organizational goals
□ Your industry’s environment
□ Macroeconomic environment□ Trends in e-learning technology
After you pull together all the materials, post your findings on your intranet. Distribute copies. Ask people at all levels if ...