O'Reilly logo

Implementing E-Learning by Lance Dublin, Jay Cross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Your Turn

Using worksheet 5-1 as a guide, summarize your market research findings in two to five pages.

Worksheet 5-1. Your market research findings.
Assemble your market research findings, using this checklist to ensure that you haven’t overlooked anything.
Market Research Topics
□ Your consumers, the learners (attach your target consumer descriptions)

□ Consumer behavior (what it takes to win their loyalty)

□ Competitors for consumers’ attention

□ Sponsors and what they are looking for

□ Your brand image

□ Organizational goals

□ Your industry’s environment

□ Macroeconomic environment

□ Trends in e-learning technology

After you pull together all the materials, post your findings on your intranet. Distribute copies. Ask people at all levels if ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required