A successful e-learning marketing design is a balance of three factors:
a brand that creates a reputation that keeps customers coming back and attracts new customers
market segmentation that optimizes results by leveraging the most appropriate groups of customers
a position that places your product in the “sweet spot” in the customer’s mind.
Figure 6-1 offers an example of an e-learning marketing design based on a mind map. The rest of the chapter will offer you the chance to do marketing design exercises on brand, segmentation, and positioning.
No doubt you’re already very familiar with branding ...