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Implementing E-Learning by Lance Dublin, Jay Cross

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Your Turn

This chapter has given you some tools and techniques to launch your e-learning effort. Before going to the next chapter where you will get some advice for actually creating some of the material discussed in this chapter, answer the questions posed in worksheet 7-1 to make sure you have the concepts and techniques down cold.

Worksheet 7-1. Creating your promotional package.
  1. Make a list of the communication tools and tactics you plan to use. Identify the messages and audiences.

Communication ToolMessageAudience
1.  
2.  
3.  
4.  
  1. What aspects of your e-learning reflect longer-term thinking and building lifelong relationships?

  2. What should you include in communications with learners? You’ll remember to focus on your target segments and be true ...

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