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Implementing E-Learning by Lance Dublin, Jay Cross

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Measuring Success

What gets measured gets done. Garner stakeholder buy-in before the e-learning is implemented. After-the-fact measures are akin to the cartoon that shows Charlie Brown drawing the target around the arrow that’s already embedded in the tree.

Involving stakeholders is vital because they own the only yardstick that matters. Trainers have traditionally measured such factors as participation rate, successful completions, test scores, and learner evaluations. Line managers have no interest in these things. They care only about business metrics.

Stimulating Buy-In

Stu Tanquist, president of Express Learning, tells of a client who needed to increase utilization of an e-learning program, which was mandatory to meet government regulations. ...

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