O'Reilly logo

Implementing E-Learning by Lance Dublin, Jay Cross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Respect the Learner

Learners’ complaints and questions may not always reflect actuality, but you can’t ignore them if you are to keep your e-learning effort alive and well. Retail marketing and e-learning both have “low barriers to exit.” It’s always easy for a customer to bail out by either walking out the door or clicking the exit button. Leonard Berry (1999) offers excellent advice for earning and keeping the customer’s respect. Many of his ideas translate to e-learning, for example:

  • Do you stand behind what you sell? Is your e-learning easy to use and access? Do you and your team fix problems as they occur? Does the learner feel that you and your team have a sense of urgency to solve the learner’s problems? Do you guarantee your service? ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required