1 Lessons from Frugal and Reverse Innovation for Catching Sustainable Entrepreneurial Opportunity
Abstract
This chapter explores the transformative potential of reverse innovation by illustrating the case study of Wonderbag, a South African company revolutionizing the culinary landscape with a non-electric slow cooker. Through the lens of sustainability, the authors show how an entrepreneurial company born in an emerging market can successfully move over developed economies. The chapter delves into the peculiarities of Wonderbag’s business model, emphasizing the integration of revenue models, production activities, partnerships, and value propositions across markets. Sustainability emerges as ...
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