Chapter 2. The Value Proposition


Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.

 --King Whitney Jr.[1]

Consulting for startups (as opposed to large, bureaucratic firms) is a great experience for anyone interested in the creation of process. Small companies can be fast-paced and dynamic, or they can attempt to imitate larger companies with the belief that thinking big would somehow make them big. In the world of software configuration management (SCM), however, small companies are usually just like their ...

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